Mother dairy franchise

09Mar, 2021

Mother Dairy Franchise: Dairy has become a part of Indian food culture. It does not matter whether it is breakfast, lunch or dinner, dairy is always present in one form or the other. It can be in the form of milk, curd, cottage cheese or just some ice cream after dinner. Mother Dairy is a brand that has made a place for itself in the dairy sector. With its wide range of good quality products, it has managed to gain a loyal customer base. By adhering to its tagline ‘Happy Food, Happy People’. Mother dairy, with its diverse range of products, has been successfully managing to cater to people of all ages and all demographics. Continuously growing at a rapid pace, the company is letting its presence known in various big cities of the country and especially in the north part of India.
About the Company:
Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian dairy company that is known for milk, dairy, and other edible products. Products like paneer (cottage cheese), ghee and ice cream come under the brand of Mother Dairy. Apart from dairy products, the company is also involved in the manufacturing and selling of fruits and vegetables, edible oils, frozen foods and processed food like pickles, fruit juices, jams, etc.
The company came into existence in 1974 when it was commissioned as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). Started under Operation Flood which was a dairy development program, Mother Dairy aimed to make sure there was a sufficient supply of milk in the country. A significant part of the company’s requirement of liquid milk is fulfilled through sourcing from village level farmer organizations and dairy cooperatives. In the earlier days, the company’s main focus was on Delhi and other parts of the National Capital Region. Later, the company started to grow and expanded into different areas of the country.
In the FMCG industry, Mother Dairy is considered the second-best company. In a 2015 survey, the company was ranked on the 39th place on the list of India’s Top 100 Best Companies to Work For.
The company has a vegetable arm names ‘Safal’ through fruits and vegetables are sold by the company in Delhi and Bengaluru. Safal has made its presence known in over 40 countries including places like the United States, Europe, Africa, etc. Mother Dairy has another brand named ‘Dhara’. The brand, launched by NDDB under Operation Golden Flow program, sells edible oils across the country.
Products Range:
Through different sub-brands, Mother Dairy manufactures and sells a varied range of products. In regards to dairy, following is a list of the products sold by

Mother Dairy:

Token Milk
Premium Full Cream Milk
Full Cream Milk
Toned milk
Standardized Milk
Cow milk
Super – T Milk
Dietz Milk
Live Lite
FullYo Milk
Ultimate Dahi
Classic Dahi
Misti Doi
Lassi
Plain Chach
Nutrifit
Flavored Milk Bottles
Fresh Paneer
Butter
Cheese Slice
Cheese Spread
Cow ghee
Fruit yogurt
Dairy Whitener
Milkshake

Business Model:
The business model that Mother Dairy has adopted has hugely helped them in achieving success. By eliminating the middlemen, they went straight to the farmers to get milk which profited both the company and the farmers. After milk, Mother Dairy followed the same process with fruits and vegetables and thus, the company was able to reach new heights.

Mother Dairy Franchise:
Types of Mother Dairy Franchises:

Mother Dairy ice cream franchise
Mother Dairy milk booth franchise
mother dairy franchise india

Mother Dairy Franchise Requirements:
Area: The first requirement that needs to be fulfilled to get a Mother Dairy dealership is of the outlet space or area. An individual requires an area of ​​5,000 square feet or more to be eligible for a Mother Dairy dealership.

Staff: At the very least, one member is required to run a Mother Dairy outlet. The person needs to be trained in how to operate the machinery and also how to interact with the customers.

Mother Dairy Franchise Cost:
An investment of 5 to 10 lakh rupees is required to become an owner of a Mother Dairy franchise. Apart from that, a franchise fee of 50,000 rupees also has to be paid by a franchisee to the company.

If one wishes to open multiple units, then the cost of investment can go up to 1 or 2 crore rupees. It can also range from 2 to 5 crore rupees depending on the location and the city of the store.

Other than that, the company helps with promotions, setting up the milk vending machine and the store is also kept up to date with the latest IT equipment.

How to get Mother Dairy franchise?
The question arises as to how to apply for a Mother Dairy franchise. The process is very simple. One has to just visit the official website of the company and fill out an application form applying for a Mother Dairy dealership. An individual will have to fill out personal and official details in the application form.

After the application gets accepted, the franchisee will be given training and required training manuals

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